Week Ten Strategies and Tactics

The opening to this weeks readings were very true how it is easy to confuse strategies and tactics. i learnt from the readings that they are both inextricably linked. It was interesting to learn more about overt and non overt tactics and to know that a news letter is an overt tactic. I had never considered direct mail or a news letter to be a tactic.

I believe that the term 'cultural jamming' which is responding "negatively to marketing advertisements through defacing public site" (Klein, 2000), is such a great term for all the brochures and flyer's that poeple receive through campaigns. it really annoys me to get all of that stuff in the mail box and be constantly confronted with it. As a practitioner i will try to come up creative tactics, so people wont just throw all of that stuff out or not take notice of it.


I was unaware of the two major tactic groups, controlled and uncontrolled. The readings read really well and i understood how this controlled and uncontrolled tactics worked. It would be a little never racking as a practitioner with the uncontrolled tactic. I think this because a media release, conference or debates for example, once reaching the public it can go either way, negative or possitive.

Once again i was suprised to find out that research and media relations are tactics! media relations, for me was really good to learn more about as i was a little unsure of what this term really meant at the begining of the semester and now through the readings i know how it is now a tactic and the pro's and con's.

I know now that tactics are media release, flyer's and debates etc and the strategies are the planning that gose into prodcing these tacics and targeting their audeince.

In conclusion this weeks reading have really allowed me to have a great understanding of tactic and strategies and the importance of their roll in P.R.