Chapter four in Johnston and Zawawi explains in detail the legal elements of public relations. This gave me insight in to the legal field of P.R. I had no idea how in-depth and legally based P.R. is. The legal environment demonstrated the roles that practitioners must undertake legally with a job or client. it is a bit of a spin out to look at everything a practitioner must assess before a job. the example of the McDonald's court case thoroughly showed how a reputation in an priceless tool that must be put ahead of everything.
the legal environment also looked at the importance of the emergence of an efficant global communication system and the birth of the transnational corportaions, as they have tansformed public relations.Defamation was interseting to learn more about as i some what new of the term but this weeks reading helped me to understand more. Reputation is a big factor in defamation.
i was unaware of contracts that take place between a practitioner and a clinet. they are quiet in-depth and know that i understand what are the risks that should be measured and identified before anything should go ahead, it make sense to have contracts.
chapter five allowed me to understand the ethical element that is played in the field of P.R. As P.R. "practitioners should be at the fore front of the move-ment for ethical organisational conduct" (Johnston and Zawawi, 2004, p. 111). This chapter deepened my understanding of ethics and gave me insight in to the roll of a practitioner.
Johnson, J. & Zawawi, C. (2004). Media Relations. In Johnson, J. & Zawawi, C, (Eds.) Public Relations Theory and Practice. Crows Nest: Allen & Unwin
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