Week Seven, Chapter Ten

Media Relation was interesting to learn about as i didn't quite know what the term meant in P.R. Through reading this chapter, particularly "The relationship between the media and the public relation" showed me how important the relationship between journalists and practitioners are. They seem to feed of each other as practitioners can give journalist leads to a story or events while journalist allow for practitioners to media monitor and be up to date with current events giving them knowledge.

This chapter spoke about certain topics that i have already had knowledge about like, "What makes the news"; was something that i knew and the same with "Deadlines" and "Target audience" but it is still good for these topics to be reinforces.

There are quiet a few things to consider when conducting a media conference I now know and why they are to be held; "To allow for a wide dissemination of a story; to give all media access to the media at once; and to allow journalist to ask follow up questions"( Johnson & Zawawi, 2004). I can see how having connections with certain journalist and medias can help a practitioner arrange a conference, in the chance of getting the best possible result and publicity.

Johnson, J. & Zawawi, C. (2004). Media Relations. In Johnson, J. & Zawawi, C, (Eds.) Public Relations Theory and Practice. Crows Nest: Allen & Unwin.

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