This weeks readings gave me further knowledge on how to produce a press release. i knew the basics but the 10 steps from this weeks reading by P.R. News really reinforced the the value and worth of a correct press release. the ten steps that helped me understand how to tighten my writing skills were...
1) To make sue the information is of genuine worth.
2) Don't mistake a press release for an advertisement.
3) Create alternative versions of news releases as not all media sources have the same formate.
4) Keep it short and succinct.
5) Make the heading relevant.
6) Use clever quotes.
7) Do the reporters job for them.
8) Keep the boilerplate at a minimum.
9) Give a tag team on contacts.
10) Check and double check.
These ten tips are most helpful i believe and will help me produce a effective and valuable press release.
i commented on Levi Newell
1) To make sue the information is of genuine worth.
2) Don't mistake a press release for an advertisement.
3) Create alternative versions of news releases as not all media sources have the same formate.
4) Keep it short and succinct.
5) Make the heading relevant.
6) Use clever quotes.
7) Do the reporters job for them.
8) Keep the boilerplate at a minimum.
9) Give a tag team on contacts.
10) Check and double check.
These ten tips are most helpful i believe and will help me produce a effective and valuable press release.
i commented on Levi Newell
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