Chapter Three. Week Three

Theoretical perspectives.
This weeks readings were interesting. I enjoyed some of the perspectives of Public Relations, some theories i already new and some other theories i found boring.

Agenda setting and Semiotics are two theories that i knew of from Intro to Public relations. I found these two theories two to be insightful and easy to understand. I can see how a lot of P.R practitioners would use these two theories in their day to day jobs. Agenda Setting is clever i believe, because even if a certain public doesn't agree with an issue or can much for an event, at least the issue or event is getting talked about and seen therefore creating a buzz.

Grunig's for models i found to be easily applied to all different types of P.R. The for models are Press agentry, public information, two way asymmetric and two way symmetric. These four models i believe are very good but i think that two way symmetric model is a little hard to believe because i think most organizations care mostly for their profits more then their public. i think the symmetric model dose exist in some cases but mostly i believe more organizations and P.R practitioners would use the other three models.

the rhetorical theory bored me. i found it not to be as interesting as the other theories. This might change through my degree but at the present moment the rhetorical theory didn't interest me. This may only be because i could see how the other theories e.g situational theory, worked and could see how they could be put into practise.


Learning about these theories has widened my knowledge of communications and P.R.
Johnston, J., & Zawawi, C. (Eds.), Public relations: Theory and practice.(2nd ed.) Crows Nest: Allen & Unwin.

I commented on Michell's blog