blog for week one readings

Week two. Chapters 1 and 2

This weeks readings have opened my eyes to what exactly public relations is. i never really new how to define or explain PR but now i have a better understanding. The four main definition that helped me understand PR were (sensor of social change, corporate conscience, communicator and corporate monitor).

Through reading this weeks readings i believe that my career choice will be striving to become a PR practitioner. As a practitioner influences what type of public relations is practices in a organization. The activities that were listed in the book allowed me to realize all the opportunities of this profession. I think i would preferably like to focus on event management or promotion and publicity. They would be the three activities that i would most like to be involved with.

The readings clearly outlined the difference between PR, marketing and advertising. Through the outline of the diagram in fig. 1.1 gave myself a deeper understanding again of the exact rolls of a pr practitioner. In examining this figure i have realized i definitely want to focus on just pr not pr and marketing. Looking at this figure shows me that i will want to do more in events and issue management.

Learning the terms and concepts in this chapter has allowed me learn more, such as Publics- any group of people who share interest and concerns, Stakeholders- people who have a stake or an interest in an organization or its actions and Audiences- used to describe groups affected by, and affecting, organization.

Chapter two allowed insight into the history of public relations in Australia. This chapter enriched my understanding of the past history of pr and the changes that have been made.

Johnston, J., & Zawawi, C. (Eds.), Public relations: Theory and practice.(2nd ed.) Crows Nest: Allen & Unwin.

I commented on Felicity Threadgate