Chapter Three. Week Three

Theoretical perspectives.
This weeks readings were interesting. I enjoyed some of the perspectives of Public Relations, some theories i already new and some other theories i found boring.

Agenda setting and Semiotics are two theories that i knew of from Intro to Public relations. I found these two theories two to be insightful and easy to understand. I can see how a lot of P.R practitioners would use these two theories in their day to day jobs. Agenda Setting is clever i believe, because even if a certain public doesn't agree with an issue or can much for an event, at least the issue or event is getting talked about and seen therefore creating a buzz.

Grunig's for models i found to be easily applied to all different types of P.R. The for models are Press agentry, public information, two way asymmetric and two way symmetric. These four models i believe are very good but i think that two way symmetric model is a little hard to believe because i think most organizations care mostly for their profits more then their public. i think the symmetric model dose exist in some cases but mostly i believe more organizations and P.R practitioners would use the other three models.

the rhetorical theory bored me. i found it not to be as interesting as the other theories. This might change through my degree but at the present moment the rhetorical theory didn't interest me. This may only be because i could see how the other theories e.g situational theory, worked and could see how they could be put into practise.


Learning about these theories has widened my knowledge of communications and P.R.
Johnston, J., & Zawawi, C. (Eds.), Public relations: Theory and practice.(2nd ed.) Crows Nest: Allen & Unwin.

I commented on Michell's blog

blog for week one readings

Week two. Chapters 1 and 2

This weeks readings have opened my eyes to what exactly public relations is. i never really new how to define or explain PR but now i have a better understanding. The four main definition that helped me understand PR were (sensor of social change, corporate conscience, communicator and corporate monitor).

Through reading this weeks readings i believe that my career choice will be striving to become a PR practitioner. As a practitioner influences what type of public relations is practices in a organization. The activities that were listed in the book allowed me to realize all the opportunities of this profession. I think i would preferably like to focus on event management or promotion and publicity. They would be the three activities that i would most like to be involved with.

The readings clearly outlined the difference between PR, marketing and advertising. Through the outline of the diagram in fig. 1.1 gave myself a deeper understanding again of the exact rolls of a pr practitioner. In examining this figure i have realized i definitely want to focus on just pr not pr and marketing. Looking at this figure shows me that i will want to do more in events and issue management.

Learning the terms and concepts in this chapter has allowed me learn more, such as Publics- any group of people who share interest and concerns, Stakeholders- people who have a stake or an interest in an organization or its actions and Audiences- used to describe groups affected by, and affecting, organization.

Chapter two allowed insight into the history of public relations in Australia. This chapter enriched my understanding of the past history of pr and the changes that have been made.

Johnston, J., & Zawawi, C. (Eds.), Public relations: Theory and practice.(2nd ed.) Crows Nest: Allen & Unwin.

I commented on Felicity Threadgate