Week Four, Chapter Eleven

Last weeks readings gave me great insight into the importance of internal communication and public relations. The reading demonstrated how it is vital for an reorganization's employees to be happy, satisfied and feel valued. When an employee is not happy or feels valued at work they do not try their hardest and this make for an unhappy work environment.

Employees can also effect the organization's reputation through bad work of mouth. This can negatively effect a organization image but what i found quit interesting and i hadn't thought of this before is how the family of the employee can also damage an organizations reputation through bad word of mouth.

I now through experience how employees can feel when they don't feel valued or a part of a team as this has happened to my-self and i know i did not work my hardest as i wanted to give the same respect back to my boss that she was giving me and that was not much....


i have learnt through this weeks reading how important it is to make every employee feel valued and how communication is one of the key factors in successful internal relationships and an organization works better with happy employees. This was reinforced be the interviews.

Johnston, J., & Zawawi, C. (Eds.), Public relations: Theory and practice.(2nd ed.) Crows Nest: Allen & Unwin.

i commented on Emma Murphy