Sunday, August 12, 2007
Week Five, Chapter Seven
This weeks readings were great. I loved learning about P.R strategy and strategic planning. I liked the explanation of what a P.R strategy is "a P.R strategy is a process by which the leadership of an organisation deliberately manages it's communications proactively so that they are open, candid and primarily focused on the marketplace and the customer as the first cause" (Johnston & Zawawi (2004) p.171).
It was interesting to learn that social values, beliefs, ideologies and cultures influence strategic planning in different contexts and how important strategic management roll is. As it stated In public relations: practice and theory that P.R is helpful to an organisation with social issues but only if they are involved with strategic management.
i truly believe in the statement from this weeks readings that relationships should be treated like a resource. This statement reminded me of last weeks readings of internal communication. The P.R strategy seemed straight forward. First having to work out the organisation aims, values and images that they want to portray to their publics etc. Then vision and mission statements. After that then the focus is on (KPI).
The actual 10 point strategic planning though i believe to be would be hard work and quit in depth but very interesting to know more about.
Johnston, J. & Zawawi, C. (2004) 'Internal and Community Relations.' In Public Relations Theory and Practice. (pp. 287-314).Sydney
It was interesting to learn that social values, beliefs, ideologies and cultures influence strategic planning in different contexts and how important strategic management roll is. As it stated In public relations: practice and theory that P.R is helpful to an organisation with social issues but only if they are involved with strategic management.
i truly believe in the statement from this weeks readings that relationships should be treated like a resource. This statement reminded me of last weeks readings of internal communication. The P.R strategy seemed straight forward. First having to work out the organisation aims, values and images that they want to portray to their publics etc. Then vision and mission statements. After that then the focus is on (KPI).
The actual 10 point strategic planning though i believe to be would be hard work and quit in depth but very interesting to know more about.
Johnston, J. & Zawawi, C. (2004) 'Internal and Community Relations.' In Public Relations Theory and Practice. (pp. 287-314).
Week Four, Chapter Eleven
Last weeks readings gave me great insight into the importance of internal communication and public relations. The reading demonstrated how it is vital for an reorganization's employees to be happy, satisfied and feel valued. When an employee is not happy or feels valued at work they do not try their hardest and this make for an unhappy work environment.
Employees can also effect the organization's reputation through bad work of mouth. This can negatively effect a organization image but what i found quit interesting and i hadn't thought of this before is how the family of the employee can also damage an organizations reputation through bad word of mouth.
I now through experience how employees can feel when they don't feel valued or a part of a team as this has happened to my-self and i know i did not work my hardest as i wanted to give the same respect back to my boss that she was giving me and that was not much....
i have learnt through this weeks reading how important it is to make every employee feel valued and how communication is one of the key factors in successful internal relationships and an organization works better with happy employees. This was reinforced be the interviews.
Johnston, J., & Zawawi, C. (Eds.), Public relations: Theory and practice.(2nd ed.) Crows Nest: Allen & Unwin.
i commented on Emma Murphy
Employees can also effect the organization's reputation through bad work of mouth. This can negatively effect a organization image but what i found quit interesting and i hadn't thought of this before is how the family of the employee can also damage an organizations reputation through bad word of mouth.
I now through experience how employees can feel when they don't feel valued or a part of a team as this has happened to my-self and i know i did not work my hardest as i wanted to give the same respect back to my boss that she was giving me and that was not much....
i have learnt through this weeks reading how important it is to make every employee feel valued and how communication is one of the key factors in successful internal relationships and an organization works better with happy employees. This was reinforced be the interviews.
Johnston, J., & Zawawi, C. (Eds.), Public relations: Theory and practice.(2nd ed.) Crows Nest: Allen & Unwin.
i commented on Emma Murphy
Sunday, August 5, 2007
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